Informative Essay Sample on the Photographer #8211; Lee Towndrow

Informative Essay Sample on the Photographer #8211; Lee Towndrow Essay on Lee Towndrow the Photographer Lee Towndrow is a renowned commercial and portrait photographer from Canada but currently based in U.S.A. Lee Towndrow began his profession as a photographer and designer with a design firm that he founded. The firm was popularly known for the artwork of creating the album cover for prominent bands from Canada including Sloan, The Inbreds, The Flashing Lights and Michelle McAdorey. Towndrow became a Flame artist in 2000. This happened at TOPIX Computer Graphics, an exposure that he utilized in creating effects for TV commercials and various music videos. He lived in Buenos Aires from 2004 to 2005, the place from which, he did a collaboration with Roberto Jacoby, Raumlabor-Berlin, m7red, Kiwi, Eugenia Herrera, and Cecilia Sainz on conceptual art projects like Proyecto Venus, ArteBA and Darkroom. Every product of Towndrow is appealing and captures my attention. As part of his achievements, one of Lee Towndrow’s photographs was featured on the Applied Arts Photography’s cover as well as on the Illustration Annual which happened in the year 2000. Some other two photographs of Lee were selected and featured in the 2011 Graphics Top 100 collection of photographs. His series of achievements are a source of motivation to every lover of photography. Lee Towndrow has a website, â€Å"www.leetowndrow.com†, that has peculiar features. Amongst the coolest features of Lee’s site, is that it portrays the ability of viewing all the hosted photos on a single gigantic â€Å"wall,† as does the Cooliris application for web browsers. From the web, the viewer is at liberty to choosing a picture and viewing it as sideshow of the images featured in a row. Some photos tell a story, for example, the grainy, images of the night vision featuring strange wandering creatures. Other pictures represent cool portraits, captured from interesting angles that are with bright and enthusiastic colors. Some portray just plain crazy. All of these amongst many pictures are awesome. Though these photos are not detailed, the bio tells all we need in appealing and colorful way. The website displays simplicity without relying on various overly gimmicks of appealing to viewers. It merely displays honest, clever, and straightforward abilities of Lees Towndrow. From an I.T point of view, I treasure these attributes of Lees’ website. According to Lees, in his personal project titled anachronisms, he constructed a series of anachronisms like a means of studying fashion image and intimacy. This exposition inspires a lot simply by revealing of how he had watched the relationships around him change. When one is young, he/she is unfamiliar with intimacy and closeness, and yet all this comes to humans very naturally. And as one grows, there is a tendency of him/her distancing from others, as well as choosing sometimes to only cultivate intimacy with one partner. Towndrow got interested in the outcome, when such rules are reversed. The photographs’ staging is a nod to photography of fashion. Outside the art world, photography of fictional narrative has been portrayed as the almost absolute province of editorials’ fashion. Lees’ intention was to play by those principles (rules), but consider changing the characters. Images were shot with natural light- only reflectors and mirrors were used to light t he scenes. It was termed the self-imposed production rule. Do you need professional help with essay writing online? Our custom essay writing service will write a custom paper for you, on any topic!

Critically evaluate what problems are caused by drugs among youth Essay

Critically evaluate what problems are caused by drugs among youth population in UK - Essay Example There are many problems that affect young users of drugs in United Kingdom. In this essay we will present such problems that are a consequence of drug use among the younger population and some remedies will also be suggested. Problems Caused by Drugs Drug use is extremely detrimental for the society as well as the user of drug. It harms the society by increasing anti social behavior and it is health wise perilous for the user of drugs. The problems caused by drugs multiply when the abuse of drugs is done by younger people. Drug use among youth of United Kingdom is a big problem for the country. The problems caused by drug use among youth are increasing in United Kingdom. Below we will highlight some main problems of drug abuse. The number of young drug addicts has been increasing quite rapidly in United Kingdom. In 2009 a study concluded that there has been a 12 percent increase in drug users aged 13 to24 in UK in the past two years (Reed, J. & Fairbairn, I. 2009). This shows the ext ent of the problem. Development of media and internet is also giving youth access to information on different drugs and this may be a potent reason for the increase in use of drugs among youth in United Kingdom. ... The crimes conducted by drug users were found to be great in United Kingdom. Around 320,000 drug users were found to be involved in serious criminal activity in UK (Steele, J. 2007). The drug addiction rate of United Kingdom is also the highest in Europe. The main contributors to the addiction rate are the younger people of UK. Criminal activities cost law enforcement agencies a lot while the justice and the prison system also have to suffer as a result of the increasing drug use of younger population in the country. Young people also end up joining gangs and many are then involved in the trafficking of same drugs. This is actually increasing the drug problem in United Kingdom and the illicit drug industry is thriving greatly as a result. Young drug addicts are also not able to understand the dangers of their actions. They can easily be inclined to commit violent crimes because of their immature thinking. They are not able to do a cost benefit analysis and can commit crimes just for fun. Drug problems in youth actually lead them to criminals and then these criminal groups manipulate them. This adds to the overall stream of criminal activities in the country. Criminal gangs are fueled by the younger population and drug addiction is one way in which naive youngster fall prey to illicit activities in the society. The reported number of drug offences has decreased in 2010 by 1 percent as compared to the previous year but this decrease only tells us that the policing practice has changed regarding drug offenses (Home Office UK, 2011). This decrease does not mean that drug offenses have decreased rather this show a decrease in reporting of drug offenses. This is another problem of drug use among the youth in United Kingdom. The culture of drugs is

Phase 1 Discussion Board 3 Essay Example | Topics and Well Written Essays - 1250 words

Phase 1 Discussion Board 3 - Essay Example Some of the management tools that aid the process of governing employee behavior include the code of conduct and ethical principles. Codes of conduct are clearly crafted rules that govern behavior of employees at the work place. The set of guidelines contain the dos and the don’ts of the organization. They further give a clear outline of appropriate disciplinary actions taken against an employee who contravene them. Ethical principles on the other hand refer to accepted behaviors. These are not written and have no mechanism effecting their compliance. Each society and profession has a number of acceptable behaviors and conduct to which every practitioner or member is required to abide by, failing to results to either lack of professionalism or gross misconduct. The ethical codes are in most cases reinstated in the codes of conduct of most professions (Davis, Giordano, & Licht, 2009). However, an individual is required to have a sense of responsive behavior in the conduct of bu siness transactions. Management in business refers to the coordinating, overseeing and supervising the activities in the organization with the aim of achieving the organization’s objectives. In doing this, the management ensures that all employees have the right mindset and are geared towards the attainment of the same. ... To a achieve this, the management must effectively and adequately understand the concept of management and the theories governing the same. Contingency theory of management postulates that each situation in the organization is unique and requires unique strategies to accomplish. This theory dictates that rather than having a universal approach to every situation, an organization should tailor make strategies for every situation. This way, the unique features of the situation are addressed. This is the most practical approach and is in most cases cost effective. Another theory of management that is equally effective is the systems theory. This theory views an organization as a system with four components that include input, transformational process, outputs, and feedback. Each of these four is integral to the attainment of the organizational objectives and must therefore be effectively coordinated. There are two types of organizational systems, the open, and the close system. A closed system does not interact with the external environment while and open system operates in constant interaction with the environment (Coon & Mitterer, 2011). Two theorists, Abraham Maslow and Douglas McGregor in analyzing the behavioral viewpoint of management hypothesized that human relations movements emphasize social factors at work resulting in group dynamics. It is common to find informal class groupings at a palace of work. These groupings are formed n the basis of mutual interest of the members. Despite being formal and irrelevant to the direct process production, the groups require effective management since they shape employee mindset. In such groups, employee come together especially at tea or lunch breaks and discuss social issues

Jaw the movie Essay Example | Topics and Well Written Essays - 500 words

Jaw the movie - Essay Example To connect scenes, they chose most stimulating, startling and moving ways. Use of conflict is reflected when Brody fear is the opposite of his goal to kill the shark. He fears water, which is less dangerous as compared with confronting a shark. Though Brody is a hero, issues of imperfect marriage is brought in. This creates a platform to show that problems need solutions. Brody and his wife Ellen fail to agree on moving from the town to a nicer place. The wife wants a better life. Thus, problems arise. Use of suspense is well demonstrated; Peter Benchley and Carl Gottlieb used suspense to drive the story (King). This is best done when a series of disasters are linked together. In the story, Brody and other characters are trying to find the shark and stop it â€Å"but what we are really waiting for is that next shark kill† (the jaw script). Urgency alert is well presented, Peter Benchley and Carl Gottlieb chose 4 July weekend â€Å"That is the biggest weekend of the year, the weekend all the tourist show up. And it’s coming soon!† (Jaws Script) The urgency comes in when the hero, Brody is expected to find the shark and kill it before the weekend. Memorable characters are brought in the story to spice it up. Quint is one of the characters used in the Jaws. The characters are always secondary characters and are depicted differently from other characters in the story (King). They act differently, chat in a unique way. He must be a character who seeks live in his own world as opposed to the other characters. Quint is best placed he is exceptional as compared with the rest of the characters in the story. Peter Benchley and Carl Gottlieb have made Hero’s goal as hard as possible. However, the solution to the ranking problem (shark attack) could have been easily solved by closing down the beach they did not allow that to happen. To overturn the

Sexual Selection Essay Example for Free

Sexual Selection Essay Ornamental traits have always been known to be important in attracting mates. However, it has been unclear for a long time why this is the case. The sexy sons hypothesis proposes that females choose showier males and engage in polygamous relationships in order to maximize the viability of their offspring. The pathogen avoidance model states that females select for showier males in order to protect themselves and eventually their offspring from infection as these males are overall more healthy. Both theories fall short in that they do not acknowledge the importance of parenting in the health of offspring as sometimes, theoretically more viable offspring don’t thrive due to having low amounts of paternal care. I analyzed many different studies that have been performed throughout the years in an attempt to unravel this clash of views among many respected evolutionary biologists. Though it is inconclusive which theory of sexual selection is more representative of nature, this paper demonstrates the complexities involved in both theories and why potentially, both may be correct in one way or another. Introduction Sexual Selection is a very important driving force in nature and even in our everyday lives. However, it is important to note that it is only prevalent if it goes against mechanisms of natural selection. Essentially, secondary sex traits are costly to the individual and are therefore not optimal to have. Instead, one must acknowledge that the goal of an organism’s existence in an evolutionary standpoint is to reproduce. Having these costly ornaments is only selected for because they must in some way increases an individual’s likeliness to produce offspring—even at the cost of survivorship and viability. Two very important mechanisms of sexual selection that are known are the sexy son hypothesis and the pathogen avoidance model. The sexy son hypothesis states that females choose males with showier or more attractive traits in order to select for genes for pathogen resistance in order to pass those â€Å"good genes† onto their offspring. The pathogen avoidance model states that females select for males with secondary sex traits in order to distinguish between the diseased and the healthy males in order to stay safe from pathogens. Both theories are widely used to explain many evolutionary trends, but are they mutually exclusive? It is possible that both theories are correct in certain scenarios. However, one must look into the mechanisms of both in order to find out. Overview of Sexy Sons Hypothesis  The sexy son hypothesis which was popularized by Ronald Fisher is currently stated as a possible explanation for the great diversity of ornamental traits in animals. These ornamental traits are known to negatively affect the longevity of the individual but benefits its reproductive success. Essentially, females prefer to choose attractive and showier mates in order to produce attractive sons who are selected for by females, which leads to greater amount of grandchildren and so on. On top of that, through this theory, the idea is presented that females don’t simply select for the trait itself, but instead for the possession of the trait. The difference, no matter how subtle, is important to acknowledge because theoretically, a male may possess a trait that is actually harmful to the mating relationship but is still desirable. As long as the trait itself signals â€Å"better genes† in terms of offspring health, it doesn’t matter what the trait itself isthe possession of that trait is enough. One such example of this is the trait of infidelity in a monogamous relationship. Though it is â€Å"better† to remain in that single mate relationship for the female because it allows her genes to be passed down instead of another member of the same species, the trait of infidelity may actually signal vigor and health in males and thus, the female will still be attracted. This leads to children who are also non-monogamous and through many generations, the non-monogamous, â€Å"good genes† are passed down to multiple grandchildren, great grandchildren, etc. Another aspect of the sexy son hypothesis involves female selection for male genes through the selection of â€Å"good sperm†. In terms of long term success in reproduction (offspring which also produce many offspring), individuals should encounter many potential partners and when better partners are found, they should re-mate in order to maximize health of offspring. It is apparent the sexy son hypothesis argues heavily against monogamy and in favor of polygamy due to polygamy’s ability to maximize mate quality and quantity. The current social structure in many species today including humans revolves around monogamy, and the sexy son hypothesis proposes that monogamy is simply not optimal due to not maximizing reproductive success. The question arises: why does monogamy exist in many social constructs if it is contradictory to the single goal of evolutionto reproduce? Thus, it is important to justify the presence of monogamy in order for the sexy son hypothesis to hold true. It is a prevalent question in the scientific community to this day why monogamy exists. Most families in nature involve heavy emphasis on maternal care which leads the male to provide for and invest in less than the female parent. Natural selection has so far favored this relationship where females invest a lot of energy into caring for offspring while males compete with other males of the same species for females. What current evolutionary biology supports is that that optimal mating protocol involves the pursuit of many partners to maximize offspring. Fit males are defined by the statement that If x is fitter than y, then probably x will have more descendants than y (Pence, C., and Ramsey, G., 2013). Essentially, a fit individual is one whose probability of spreading their genes to the next generation is relatively high which only seems to back up the theoretical prevalence of polygamy where monogamy currently exists. Many theories for the justification of the presence of monogamy exist but I will be going over the process of male mate guarding. Male mate guarding is defined as the close association between a male and female prior to and/or after copulation for paternity assurance (Brotherton, et al. 2003). One thing that a group of evolutionary biologists discovered was that the availability of partners plays a large role in this discrepancy (Schacht, Ryan, and Adrian V. Bell 2016). What this means is that in communities where males are valued over females (male-biased gene pool), for example in humans, females to mate with may be a scarce resource. This may lead the males to act in their best interests and achieve paternity with one female. This is possibly because with a lack of females, each female is viewed as more â€Å"valuable† and thus paternity with multiple females may have too big of a time expended/risk to reward ratio as competition will be extreme. This leads to males that are more fit to mate with the limited number of females and the males that are not as fit will be left out as there are such limited resources. This shows that in the sexy sons hypothesis, the concept of limited female availability is not accounted for as the primary goal is to maximize offspring fitness and survivability by mating with numerous different mates. Though I have talked about male mate guarding, the same concept applies to females in the context of sexual selection as females must be choosy with males (limited males) and expending too much time with non fit males (time expended vs reward) takes away from potentially producing offspring.

Evaluating the Role of the warehouse in postponement Strategies

Evaluating the Role of the warehouse in postponement Strategies Introduction The rapid changes occurring in customer-supplier relationship has resulted in shortening the product life cycle along with the product variations, which could meet the complex customer satisfaction demands. As the customer requirements changes rapidly, it increases the complexity of planning and demand forecasting to suit the changing demands. Hence, postponement strategies are able to help in solving such complex issues. The strategy involves delay in the production process to the maximum possible time, while delaying the point of product differentiation. As the whole strategy is related to the value of information, it can be maximized with delay in production decision time, giving more time to receive and analyze the customer requirement and demand. Hence, the postponement strategies help in improving the quality of decision, while also optimizing the quality of product planning and demand forecast. The relevant strategy also allows for the flexibility in the production scheduling, where the actual demand, in real terms, can play an effective role in the complete supply chain network. While Alderson introduced the concept of postponement strategy in marketing, for the first time in 1950, the postponement applications have been extended to areas like manufacturing and distribution, as well as, process re-design. Later on, the delayed product differentiation enabled the postponing the product design and manufacturing process, to improve the relevant product quality. Similarly, the concepts involved would include the point of differentiation and the level of postponement, which would refer to the warehousing facilities needed at different locations for storing the products. However, the motivation for implementing postponement policy in manufacturing process confined mainly to the provision of incentives for reducing cost and improving the level of service, while increasing product variety to suit the changing demands of the customers.(Zhang Tan, 2001) Role of Warehouse The role of warehouse for any manufacturing or trading organization relates to the policies concerning their logistic postponement, as its main aim should be to maintain the full anticipatory of inventory at a single or multiple warehouses located at different places. Accordingly, the process involves postponement of changing the inventory location to the maximum possible time, while using the risk pooling concept for stocking the chosen differentiated products at certain centrally located warehouses. The process would require total coordination between the retailers and wholesalers. This strategy would also involve manufacturing operations being performed before the logistical operations, which in turn are purely customer-order initiated. With the re-organization of warehouses on the above lines, there would be lesser lead times, while resulting in increased on-time deliveries. With centralized warehouses, the inventory costs would reduce as it would reduce the need for frequent stocking of products which are in more demand at the local warehouses. However, the strategy could result in an increment of shipment costs as smaller packets may need to be shipped at faster speed from the central locations. In any case, this strategy requires clear definition on the role of distributors and retailers in regards on storing of products in warehouses. While distributors would be responsible for making decisions on product assortment and stock localization, they should be able to own and manage the central and connected warehouses. In addition, they must be able to evaluate the response time for the retail markets while the distributors should be focusing on the total logistics which includes transportation, warehousing and cust omer servicing. The retailers responsibilities include owning and managing local warehouses will be linking directly with the consumers and evaluating the response time for the consumer demand on variety of products.(Battezzati Coletta, 2008) However, warehouses can play an important role for large organizations by storing generic parts and subassemblies and components so that they can be readily assembled as per the customers demand. This would include performing all finishing work at the warehouse facility which include kitting, assembly and packaging among other operations. (McCrea, 2005) Types of postponement Strategy While there are many definite patterns of postponement policies for manufacturing and inventory processing, the four main postponement strategies concerning the production processes are manufacturing, assembly, packaging and labeling. Manufacturing postponement This strategy involves shipping of basic materials and components to warehouses whereby the products is being assembled at the appropriate time. The manufacturing is completed as per the customers requirements. This will saves the unnecessary transportation costs. Several soft drink companies, particularly in Brazil will ship the basic syrups to the warehouse of bottling companies whereby other ingredients like sugar and water are added and mixed at the local warehouse to obtain the end product. However, this could increase the delivery time of the end product. On the other hand, there will be saving on the cost for transporting the material, like sugar etc. for the above mentioned soft drink products. Assembly postponement This means delay in the assembly of the final product until the customer order is received. This type of postponement strategy is suitable for the products that have number of differentiations. The basic components remain same but however, the final configuration would change according to the customer requirements. Marketing of computers is an ideal example, where assembly is postponed till the last stage, when the final product is assembled as per the customer specifications. As computers would have different hardware and software combinations, the assembly is delayed until the customer specifies the type of hard disk, Ram drive and other hardware required to make the final product. Similarly, the software applications loaded on the assembled computer would vary as per the customer order. This strategy allows the computer being manufacture offering the maximum choices to consumers while reducing the cost of inventory at their end for the finished goods. The concept of assembly postponement strategy was first introduced by Caterpillar, Inc, as the firm innovated offshore manufacturing by creating the necessary production and distribution system at different places. By doing so, the company could beat the global competition by creating customer service capabilities as tools to beat the competition. In addition, the central warehouse plays an important role in this type of strategy. The base product is required to be delivered to the warehouse whereby the additional attachments are being assembled to the base product as per the customer requirements. However, the inventory costs and the cost of production may increase when using assembly postponement strategy. The assembly and production expenses are usually more at the warehouse level than at the manufacturing level. Nevertheless, it saves the organization on transportation costs which are huge for the finished goods as compared to the base products.(Zinn, 1990, page2) Packaging postponement This type of strategy is most suitable for the packaging of articles in different sizes. Shipping and other costs are saved by using this strategy. For example, packaging of wine and other liquor bottles can be postponed until the specified instructions are received from the customer end. Similarly, packaging calculators and or other electronic gadgets from US to Europe may be delayed as the instruction manual needs printing in different languages. This must be done at the localized warehouse points thus the final packaging can be delayed accordingly under such postponement strategy until the last point of delivery as the instruction manuals are printed in the required language, to be packed along with the gadgets received from the centralized warehousing location. The bulk shipment of the original equipment without the manuals can result in the huge savings in transportation costs. However, the packaging cost at the individual distribution centers may go up, while packaging in diffe rent sizes would consume more time as well. (Zinn, 1990, page 1-2) Labeling postponement This type of strategy is helpful for the companies which send out their products under more than one brand name hence different brand labels would be required to meet the customer requirements. Normally the central warehouse sends the goods without any labels to the local distribution centers and after the labels are put on the products according to the specific order specifications. For example, food products may be sold by multi-national companies under different brands at various locations, the base manufacturing unit or central warehousing facility might use the original brand meant for the consumers of parent country. The final labeling would be done at different warehouses or distribution centers to meet the customers specific demands. This also helps in promoting the popular brand in a particular region. By postponing the labeling operations, the cost of carrying the necessary inventory of labels would be reduced largely at the central warehousing facility. However the labelin g cost may increase marginally if the same is done at the individual localized warehouses since labeling in smaller lots at such warehouses would be more expensive than adopting to the policy of large-scale labeling done at the manufacturing end. (Zinn, 1990, page 1) Apart from the postponement classification as mentioned earlier, Lee and Billington stressed on the form and time postponement strategies with the purpose of reducing the cost at different stages related to the manufacturing of goods while Bowersox and Closs focused on the types of manufacturing and logistic postponement that aimed to reduce the risk of anticipatory product or market commitment. The following table describes the postponement strategy categories, while the same have positive affect on the working of supply chain network, for any organization: (Zhang Tan, 2001, pages 4-7) (Source: http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1087context=pacis2001, page 7 ) The time postponement strategy results in delaying the differentiation of product by many weeks thus saving the processing and transportation costs. The shipping of products from factory to individual distribution centers at various locations across the world can take many weeks. For example, marketing of HP desk-jet printers involved the strategy of design for localization, while postponing the localization step in the process from factory to the individual distribution warehouses. This has resulted in huge savings in time and cost for the company. Similarly, form postponement type of strategy enables the organization to defer the point of differentiation in particularly when the standardization of components is required for better product integration.(Lee Billington) Warehouse role in supporting postponement strategies The role of warehousing facilities has been traditionally limited to the stocking of inventory; the modern trends in warehousing policies have brought economic benefits to the organizations bringing customer service benefits as well. While customer service benefits would include full line and spot stocking, the value-added services are performed at the localized warehousing facilities. The economic benefits include seasonal sort-age as well as consolation of goods. As inventory handling and storage have been the basic functions of the warehouse, the handling functions are now extended to support the postponement strategies adopted by the companies periodically. These would include supporting the cross-docking, break-bulk and consolidating functions while postponement strategies are effectively supported with extended storage facilities that balance the supply and demand while keeping the track of market expectations. (Bowersox, Supply Chain Logistics Management) In addition, the role of warehousing facilities has been described above with specific application for supporting the particular type of postponement strategy. Its every organizations goal to achieve reduction on the inventory levels in the maximum possible while postponing the operations at individual warehouses until the time and definite instructions from customer end are received. However warehouses have to realize that customer satisfaction should be the goal of all strategies, while achieving the same is an integrated process, involving all stages of supply chain management, from product manufacture to delivery. Conclusion While discharging the traditional function of inventory stocking and providing good customer service to the customers, warehouses have gone beyond these basic responsibilities as they are now recognized as the nerve centers for the companies that help the organization in meeting the customer requirement as well as speculating the same correctly. This is in particularly true for multinational companies which operate at global level as the regional warehouses support their postponement strategies for meeting the regional demands. However the type of postponement strategy should match with the warehouse function to produce the best coordinated results. Therefore it is essential that warehouse staff has the necessary training to upgrade their skill for meeting the aim of postponement strategies, in terms of economic and service benefits.

Marketing Strategies for Businesses Essay -- Business Marketing Essays

Marketing Strategies for Businesses Introduction: Samuel Whitbread established Whitbread plc in 1742, originally as a beer producing company. Since then, Whitbread has moved from strength to strength incorporating wider varieties of businesses under its wing with each growth. Today, Whitbread owns and operates some of the most popular business in restaurants, hotels and leisure and health. Beefeater Vision 'To make Beefeater the first choice as a great place to eat and drink.' The Lydiard Travel Inn, Beefeater restaurant, Pub and Touchbase is situated just off junction 16 of the M4, beside the Hilton International. It has a 150 seater Beefeater restaurant, which is open all day from breakfast for overnight guests until evening dinner. For Beefeater to function efficiently and effectively the marketing team must analyse past performance and present trends, and attempt to predict the future in the form of marketing plan. There are a number of planning techniques and processes which have been used successfully, they are:  · SWOT analysis  · Marketing mix  · Boston matrix  · Ansoff strategy  · PEST analysis Objectives  · To comply with the task that has been set by the Beefeater manager. This is to identify the following objectives and present fresh new ideas for the business. This task will try to solve her problem of relatively low growth and boost sales to increase revenue.  · To identify the external forces influencing the competitive environment of the U.K. hospitality market.  · Identify the strengths and weaknesses of the Lydiard Beefeater through an internal audit.  · To identify the political, economic social and technological influences on the Lydiard, Swindon. ... ... of 35-44 yr olds, and 4% of 45+ yr olds agreed. 6% were "currently a meat eater but would like to become a vegetarian". 25% thought that is not "safe and healthy", rising to 34% in 15-24 yr olds. 36% of non-vegetarians would consider becoming a vegetarian if they felt animal farming was cruel. 82% felt that in the future there will be more vegetarians. 75% felt that in the future people will eat less meat. 80% claimed to prefer to buy food that is cruelty free and good for the environment These statistics clearly show that there needs to be a provision for vegetarian customers. The data however would need to be compared to more recent data to check validity and to identify any trends in the data such as cruelty to animals. Bibliography Customer questionnaire Advanced business www.Beefeater.co.uk www.ask.com